An Introduction to Selling to the Vietnam Market
Published: March 2025Vietnam, an emerging market in Southeast Asia, presents lucrative opportunities for foreign businesses, particularly in retail, driven by a flourishing middle class, evolving consumer behavior, and the rapid growth of e-commerce. As leading companies respond to these trends, the retail sector is poised for continuous growth in 2025. The Selling to the Vietnam Market: Winning Strategies for Foreign Retailers magazine examines the vibrant and rapidly changing environment of Vietnam’s retail sector, helping investors make well-informed choices in this distinctive market.
Vietnam’s retail market has made notable strides in recent years, significantly benefiting from various government development initiatives and consumer stimulus programs. In this thriving environment, both traditional retail outlets and e-commerce channels are poised for a successful 2025, as Vietnamese consumers increasingly favor the combination of the in-store experience alongside the convenience of online shopping.
Vietnam’s e-commerce landscape has emerged as a crucial distribution avenue, bolstering both domestic and international supply chains. Numerous companies have seen notable growth by utilizing e-commerce platforms, while cross-border retail sales have spiked, attracting many small and medium-sized enterprises.
Meanwhile, physical stores continue to play an essential role in retail success, offering an optimal consumer experience within the dynamic omni-channel shopping framework. Retail real estate markets in Hanoi and Ho Chi Minh City have experienced a surge, with significant rental increases in central business district areas, propelled by strong demand for shopping malls.
However, businesses looking to enter Vietnam’s retail market must also contend with fundamental challenges, such as a shortage of skilled, high-quality labor, supply chain hurdles, and rising competition.
To stay competitive, businesses and investors should actively respond to Vietnam’s changing consumer trends, leverage technology, implement innovative strategies, and enhance the value, convenience, and emotional connections of the shopping experiences they offer.
This Selling to the Vietnam Market: Winning Strategies for Foreign Retailers magazine delivers crucial insights for companies looking to establish or grow their foothold in this rapidly changing market. It offers a thorough overview of Vietnam’s retail landscape, highlights key trends, provides guidance on setting up a retail business, develops effective omni-channel strategies, and tackles common inquiries from investors entering Vietnam’s retail space.
In this guide:
- Vietnam’s Retail and Commercial Real Estate Market in 2025
- Guide to Setting Up a Retail Business in Vietnam
- Selling to the Vietnam Market: Frequently Asked Questions