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The Halal industry is undergoing a dynamic transformation, evolving from its traditional focus on food and beverages to encompass a wide array of sectors such as fashion, pharmaceuticals, cosmetics, and tourism. With one of the largest Muslim populations in the world, the region is uniquely positioned to cater to the rising demand for Halal certified goods and services, both locally and internationally.

Each ASEAN country brings its own strengths and strategies to the Halal industry, reflecting distinct cultural, economic, and policy-driven approaches. Indonesia, with its vast and growing Muslim population, serves as a thriving consumer base for Halal finance, food, and fashion, offering immense potential for market expansion. Malaysia stands as a global leader in Halal certification and Islamic finance, with internationally recognized standards and a robust financial ecosystem that support the global Halal economy. Meanwhile, Thailand is leveraging its strengths in Halal food manufacturing and tourism, building on its reputation as the "Kitchen of the World" to capture a growing share of the global Halal market.

This latest issue of ASEAN Briefing magazine provides a detailed exploration of these opportunities in the Halal industry. Through country-specific analysis, regulatory insights, and actionable strategies, we examine the unique contributions of Indonesia, Malaysia, and Thailand. Please email us at asean@ dezshira.com

In this issue:

• ASEAN Halal Industry – An Expanding Market – Pg 4
• Indonesia – The World’s Largest Halal Market – Pg 07
• Malaysia – Pioneering Halal Finance, Tourism, and Certification Excellence – Pg 11
• Thailand – A Rising Player in the Global Halal Market – Pg 17