Shanghai World of Packaging (swop) — Global Linkage, Intelligent Future
Messe Düsseldorf (Shanghai) Co., Ltd. and Adsale Exhibition Services Ltd. will join hands to present the Shanghai World of Packaging (swop) from 25th to 27th November 2025 at Shanghai New International Expo Centre (SNlEC), China.
As a member of the interpack Alliance, swop deeply explores cutting-edge fields such as artificial intelligence, intelligent / automated / digital packaging, sustainable / personalized / lightweight packaging, processing and packaging machinery, innovative materials and products, components, printed labels, and packaging design.
With a scale of over 70,000 square meters, swop 2025 will present innovative products and technologies from approximately 950+ global leading enterprises in a one-stop platform. It is expected to bring together over 40,000 professional visitors from home and abroad, jointly driving the packaging industry toward an efficient, green, and intelligent future!
swop 2025 Hightlights
Amid the rapid evolution of the packaging industry, swop 2025 is set for a comprehensive upgrade, featuring four key highlights. From groundbreaking innovations in intelligent manufacturing and the green vision of a dual-carbon future to the diverse exploration of a new FMCG ecosystem and a resolute commitment to reducing food loss, the event promises an exceptional exhibition experience and a fully integrated platform for global business exchange.
[Intelligent Manufacturing] - swop 2025 introduces featured zone including “Intelligent & Automated Packaging Equipment Zone”, “Food Processing and Intelligent Manufacturing Zone”, and “Coding, Marking and Inspection Zone”. These zones are tailored for companies specializing in intelligent, automated, and digital packaging technologies, providing excellent opportunities for trade and networking. The exhibition will showcase intelligent processing and packaging machinery, packaging container production equipment, primary and secondary packaging systems, cutting-edge automation technologies, system integrators/software providers, and smart factory solutions.
[GREEN POWER] - With the increasing demand for environmental protection and sustainability in the industry, how to achieve recyclable and sustainable packaging has become a key issue. swop 2025 will introduce the GREEN POWER Zone, presenting a multitude of new sustainable packaging materials, products, and technologies and building a communication platform for the green packaging supply chain.
[FMCG Infinity Zone] - The upgraded FMCG Infinity Zone at swop 2025 focuses on creating an integrated packaging supply chain ecosystem for fast-moving consumer goods (FMCG) brands, inspiring creativity in packaging design. This enhanced platform fosters high-value communication and collaboration, drawing packaging manufacturers and innovative designers to co-develop OEM/ODM/OBM supply chains. Featuring a wide range of exhibits—from packaging products and materials to comprehensive solutions and supply chain services—the pavilion serves the entire FMCG industry, delivering outstanding opportunities for networking and partnership.
[SAVE FOOD] - With global concern over food loss and waste intensifying, packaging plays a pivotal role in minimizing losses across production, storage, transportation, processing, and consumption. swop 2025 will continue its partnership with the Food and Agriculture Organization of United Nations Representation in China, bringing together experts to explore how advanced packaging technologies and materials can reduce food waste. The event will also host the Award Ceremony for Save Food Design Award & Sustainability Design Award China, highlighting the year’s most innovative packaging solutions for sectors like meat, fresh produce, and fruits and vegetables, while offering businesses efficient solutions.
Premium Targeting of Key Buyers
swop 2025 elevates its service offerings with innovative packaging navigation and business matchmaking services, creating a precise matchmaking platform for exhibitors and trade buyers worldwide. The innovative packaging navigation service precisely customizes visiting routes tailored to buyers’ needs, boosting your brand’s visibility. Backed by robust global buyer data and ongoing international promotion, swop 2025 facilitates one-on-one business matchmaking, paving the way for successful global packaging collaborations.
Scope of Exhibits
swop is an excellent display and communication platform for the entire packaging industry.
- Processing & Packaging Machinery for Food & Beverages
- Processing & Packaging Machinery for Pharmaceuticals & Cosmetics
- Processing & Packaging Machinery for Non-food Consumer & Industrial Goods
- Processing & Packaging Machinery for Confectionery & Baked Goods
- Production Equipment for Plastic and Paper Packaging Containers (Bottles, Cups, Pouches, Boxes, etc.)
- Production and Processing Machinery for Packaging Materials
- Packaging Materials, Packaging Means and Packaging Products
- Packaging Raw Materials
- Packaging Printing
- Components for Processing & Packaging
- Smart Packaging and Automation Technology
- Logistic Packaging
- Packaging Design
- Services
Target Visitors
- Brand Owners in Target Sectors (Food, Beverages, Confectionery, Bakery, Pharmaceuticals, Cosmetics, Consumer Goods (Non-food), Industrial Goods)
- Packaging Container Manufacturers (Hard Plastic, Flexible Packaging, Paper Container, New Material Packaging Container, etc.)
- Packaging / Printing Factories
- OEM / ODM / OBM Factories
- Packaging Designers
- Logistics, E-commerce, Food Deliveries
- Associations, Medias
- Services
swop 2025 floorplan
Contact US
For more information, please visit the official website: www.swop-online.com
Exhibitor Contact：
Allan Wang 021-6169 8381 / allan.wang@mds.cn
Visitor & Media Contact：
Tina Shen 021-6169 8313 / tina.shen@mds.cn
Helen Peng 021-6169 8342 / helen.peng@mds.cn
Shanghai