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Can China’s Sports and Fitness Industry Drive New Consumption?

2025-09-15
As incomes rise and urbanization accelerates, interest in sports and fitness is growing across China. Recognizing the sector’s potential as a new driver of consumption, the government is actively promoting its growth, setting ambitious targets for the years ahead. This article explores the latest trends shaping China’s sports and fitness industry, recent policy initiatives, and emerging opportunities for investment.

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